If you are involved in Internet Marketing, the first step you need is Knowing SEO. SEO is Search Engine Optimization. We hear about it a lot but not many people understand it.
For online sellers, if you are worried about your listings' SEO, RankingToday.com is a good website to check your website's SEO as a whole or as individual listings. Just copy the URL of the page you want to check (http://www....) and paste it in URL to Check in Site CheckUp page. Don't forget to enter the Security Code shown. Then hit Check button.
The result page will indicate your site's SEO health. You're doing a good job if you're ranking Good to Excellent. Lesser than that, you will need to rework your listings.
Loading time and page structure, Meta tags, and Link integrity are pretty much self explanatory, but some people confused what Keyword Density is. To quote RankingToday.com, Keyword density can affect keyword ranking. Too much keyword density (keyword stuffing) can cause your site to be tagged as spam and too little keyword density can cause the search engines to consider the page as not very relevant for those keywords which will result your listings are buried at the back of the page instead of on the first page of search result.. A healthy listing will have to have keyword density between 2% and 5%.
Keyword stuffing is something we want to avoid.
Example of keyword stuffing
i.e: I want to sell a sterling silver heart necklace.
I want my product to appear when someone search for:
heart, sterling silver, necklace
Title:
Heart Sterling Silver Necklace
Description:
Heart sterling silver necklace is shaped like heart and made of sterling silver. this sterling silver heart necklace will make your heart gleaming like sterling silver. sterling silver chain is included with a heart sterling silver pendant. don't miss this heart sterling silver necklace or your heart will cry. This heart sterling silver necklace is so well made by our silversmith. The heart is a beautiful heart made of genuine sterling silver.
Tags:
silver heart, sterling silver, silver necklace, silver chain
So out of 84 words, the word:
Heart appears 12 times (14%)
Sterling: 10 times (12%)
Silver: 15 times (18%)
Necklace: 6 times (7%)
THAT is keyword stuffing. you use the same keywords over and over again (in the most ridiculous way, most likely). It could also be just a list of repeated keywords over and over again without being a full sentence.
The GOOD WAY of writing your listings is to mention the keywords in the title, description and tags. For example if total words in your listing is 200, mention your main keywords 4 to 10 times (2 - 5%). once in the title, once or twice in tags, and several times on the description, preferably on the top paragraphs.
To make your SEO optimized, use the keywords in a good sense. Make your listings to the point by pointing out the main interests of your designs and use the replacement words, like "it, them", to avoid keyword stuffing.
Example of writing a good listing:
Title:
Unique Handmade Sterling Silver Heart Necklace
Description:
Unique handmade sterling silver heart necklace. There are so many little details on the heart hand carved on a piece of sterling silver sheet that was later domed and soldered together to make this puffed heart shape. The carved design is inspired by Maori's traditional craft. Additional sterling silver chain is included. Handmade clasp made of sterling silver wire compliments the pendant well. This will be a perfect gift for Valentine's day. The perfect way to say "I love you" in the most subtle way. Your lover will appreciate a gift that comes from the heart. This necklace comes in a gift box. Ready for gift giving.
I love custom orders. Contact me if you want to personalize this necklace or have another design in mind. Let me help you visualize your imagination.
Tags:
sterling silver, heart, love, gift, necklace, handmade, artisan, jewelry, unique, handcrafted, sheet, ....
Total words: 133.
2% of 133 is 3
5% of 133 is 7.
Your main keywords need to appear 3 - 7 times in the listing.
Now let's count how many of your Keywords appear on that listing above:
sterling silver (5 times = 3.7%)
heart (6 times = 4.5%)
love (4 times = 3%)
gift (5 times = 3.7%)
necklace (5 times = 3.7%)
handmade (4 times = 3%)
This way it would sit strong on google search. don't be surprised if you're the first result when someone search for "handmade sterling silver heart necklace" or "handmade heart necklace".
I hope that helps :)
Also read: How to write titles, descriptions, and tags in listings
